About us
Horizontal Elevating Roof Rack ?
We founded the company in 2015 with one purpose, to develop the solution to the ultimate roof rack challenge. We put together a team of business and product developers in order to create/develop and commercialise the most user-friendly roof rack yet known - Dropracks.
Four years later we finally launched our first products onto the market.

Who We Are
We are a team of engineers with a passion for outdoor sports and recreation. We believe in simple, robust and fail-safe solutions.
We specialize in kinematics, product development, mechanical engineering, construction technology, rapid prototyping, industrial design and IPR.
"There are several reasons for every millimetre of positioning for each component in the Dropracks."
This is a result of four years of development and improvement by our team of relentlessly imaginative and competent engineers combining precision with creativity and expertise. Ask any of our engineers about why any part has its current design, and you will be amazed by the answer.
Key Milestones
2015
Company Founded
Soft funding received
Proof of concept kinematics model
2016
Proof of concept full scale operating roof rack
Kinematics patent 1 filed
Emissions & Investment
2017
Kinematics patent 2 filed
"Road-ready" concepts ready for extensive user testing on cars
2018
Filed patent families approved
Dropracks Black XL Prototype 1 exhibited at Automechanika Frankfurt
Pre-sales started
2019
Sold out pre-sales production series 1
Products tested and complies with German Roof Rack Standard Norm
Series production started
Signing license production agreement with Utemaster for Australia and New Zealand
Signing exclusive distribution agreement with Dr Höhn gmbh (Road Ranger) for Germany, Austria and Switzerland
Signing production agreement with Hettich

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